CPA is an advertising model where publishers are get paid for an action that is taken as a direct result of their marketing efforts. That might be a form signup or free trial account opening or submitting user details or some sort of information through lead capture pages.
Also known as pay for performance advertising, it is a form of advertising in which the purchaser pays only when there are measurable results.
A CPA Network is the conduit between the advertiser and another publisher.
An affiliate network is almost similar to CPA network, the only difference is sometimes it also allows CPM, CPC payout models. It acts as an intermediary between publishers (affiliates) and merchants(advertisers). It allows website publishers, email publishers, bloggers, influencers to more easily find and participate in advertiser affiliate programs which are suitable for their website (and thus generate income from those programs).
In general, companies use affiliate networks if they do not have the available resources to create a significant outbound sales effort, if they do not have a substantial advertising presence or if they want to tap into groups of potential customers in an unrelated industry. Affiliate networks can allow a business to focus on its core competencies rather than on obtaining the contact information of interested parties.
To create your own CPA Network or Affiliate Network you need a platform to manage advertisers, affiliates, campaigns & reports.
CleverDrip is a Performance marketing platform for thriving businesses.
From setting up offers to tracking conversions everything built to improve your partners performance. Reporting and commission segregation is no more a tedious job, you can clearly filter out which partner generated conversions to whom.
We are not just limited to managing your partnerships with ease, we crafted it for every type of business that deserves to thrive better with marketing.
One platform that support CPM, CPC, CPL, CPS, CPA, CPI payout models. Also supports offers with dynamic payout/revenue amounts and offer caps. Start working with CleverDrip right away that can provide everything you need from managing partnerships to tracking impressions, clicks,leads, sales and overall conversions.
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